The LeoVegas app runs live in the Google Play Store in Sweden, Spain and Denmark

The Swedish gaming operator Leovec announced that the gambling app went live on the Google Play Store in Sweden, Denmark and Spain to make the company the first gambling company that had its mobile app available through the official Android-based, mobile devices in these markets.

First again

By complying with the conformity requirements to be listed on the Google Play Store, LeoVega's history creates the first gambling operator to have its app in the store in these three countries.

In November 2020, LeoVegas announced that it would be the first gaming company to introduce open bank payments via its online and mobile platforms- first in the UK and later in other European markets.

"Once again, we have positioned ourselves as a leader in our industry and make it easier for our customers to get a superior mobile product, and this will improve the customer experience."

Mattias Wedar, Chief Product and Technology Officer, LeoVegas

Recently, Google announced that they would abolish the ban on gamblingapper With effect from 1 March 2021, and expand the list of countries where operators can reach customers via Google Play Store with an additional 15, including Spain, Sweden, Denmark, Germany, Canada, and the United States. Before just the giant lifted the ban on gambling apps, only the apps in the UK, Brazil, France and Ireland allowed it.

"It was a shorter deadline when Google announced this opportunity officially at the end of January, but with a great effort from everyone involved, we managed to make it happen not only in time, but in front of the competitors."

Mattias Wedar, Chief Product and Technology Officer, LeoVegas

App application process

The prohibition of the prohibition did not mean an automatic influx of apps, as Google announced criteria each game operator willing to offer its app via the largest app store for Android-based mobile devices will fulfill as part of the application process.

To prevent illegal gambling apps from appearing on the Google Play Store and keep the company on the right side of the law, all apps that apply to be listed in the store should be licensed in accordance with the regulations in the country it is intended to be offered.

By listing its app on the Google Play Store, LeoVegas seeks to get involved with a large number of people in the three countries the app is now available via the store, as Android mobile devices have a large market share in these mobile markets: 90 % in Spain 45 % in Sweden and 38 % in Denmark.

After successful completion of the compliance procedure, players in the two Scandinavian countries and Spain can now enjoy playing online casino games Directly from the mobiles after downloading the LeoVegas app from the safest location of Android-based apps.